Desert Sage Assisted
Service: Full Branding, Digital Presence, & Marketing Strategy
The Challenge:
Desert Sage Assisted Living needed a brand identity and digital presence that reflected warmth, trust, and compassionate care for seniors. Their previous branding was generic and impersonal, lacking the essence of their family-centered, high-quality care approach. Additionally, they needed a strong digital strategy to attract families searching for trusted assisted living options.
Our Solution:
Core Discovery & Brand Positioning – Defined their mission, values, and brand tone, ensuring alignment with their audience.
Brand Identity Overhaul – We designed a new logo, typography, and color palette that embodies compassion, trust, and warmth while moving away from generic corporate branding.
A Symbol of Care – The new logo reflects hands supporting growth, symbolizing nurturing and community-driven care.
Website & Digital Presence – Created high-fidelity website mockups with user-friendly navigation and a compassionate feel.
Marketing Strategy & Content Plan – Developed messaging and social media strategy to build credibility and engagement.
The Results:
A modern, high-trust brand identity that stands out in the assisted living industry.
Refined website design and social media presence, ensuring a seamless and informative user experience.
A clear marketing strategy that positions Desert Sage as the go-to assisted living provider.
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